When you have a business, you need more than a website today. Facebook has over 2.6 billion monthly users and it is becoming a go-to platform for people to find local services, such as salons. If you have a salon, you can use a Facebook business page to share your business, engage with customers, and find new customers.

Many business owners wonder whether they should create Facebook profiles or Facebook pages for their businesses. If you want to engage with potential new customers and be found on Facebook, you will definitely want to create a Facebook business page.



When you set up a profile, people need to send you friend requests to connect and engage with your business. You will have smaller numbers because a lot of people are hesitant to send friend requests to a business. When you have a Facebook business page, people can “like” it, which is far more comfortable. Facebook guidelines also say that profiles are for people and business pages are for business.

Include Basic Business Information

One benefit of having a Facebook business page is that you can show potential customers and customers your business information. They will know where you are located, your hours of operations, and how to get in touch with you. You can even let them message you if they have any questions.

Including your location will allow people to see where you are on a map, which makes it easy for them to find you and they can tag you when they are there.

Show People What You Do

One of the most effective ways of showing people why they should use your business is through videos and photos. They will catch people’s attention and make your business more approachable. The phrase “A picture is worth a thousand words” holds true in advertising today so you will want to upload pictures and videos that entice people to come to your salon.

You can show people before-and-after photos, products that you offer, and customer testimonials. Customers can tag you when they post their own photos, which will give you exposure to their friends. Facebook is a great way to make connections and you have an opportunity to let the public see behind the scenes at your salon.

Advertising and Reaching People

Facebook offers two kinds of publicity. There is your organic reach and your paid reach. Your organic reach is engagement that you get from shares, likes, and comments. You should interact with anyone who comments on your page and create posts that encourage engagement. You can have giveaways, promotions, and more or you can offer polls to get input from people. This will help to spread the word that you are open for business.

Your paid reach is gained through Facebook ads. You can choose a dollar amount and Facebook will target customers based on your preferences. This is a great way to reach new people who are in the area but have no connection to you or your followers.

You Can Create a Call to Action

A call to action is a way to get people to engage. You can have buttons that encourage people to click on them. You might have ones that say “Shop Now” or “Click for more information.” You can create a call to action so that people find it easy to get in touch with you or learn more about your business.

If you offer both services and products, be sure to make that clear on your page. Give potential customers and customers the ability to create appointments easily or to order things that they want.

Final Words

There are many great reasons to create a Facebook business page and you can customise it to show the public what you offer. Write engaging posts and try to use photos and videos. People will stop to watch a short video before they will read a long post so be sure to include videos of messages that you want to send out. When you use Facebook for a business page, you can advertise, connect with customers, and spread the word about your business to everyone in the local area.

If you need help integrating your Facebook Business Page with your website please get in contact with us.