SALON WEBSITE DESIGN
PAY MONTHLY
WEBSITES
FOR HAIR AND BEAUTY SALONS.
Our pay monthly Salon website design plans start at
£35.00Per Month
CONTACT ADDRESS
32-34 Gordon Road, First Floor, West Bridgford, Nottingham, NG2 5LN
GENERAL INQUIRIES
info@salonbranded.co.uk
SOCIAL MEDIA
Instagram is a brilliant marketing resource for hair salons and hairstylists to help promote their business and drive engagement. In this article we will highlight several key ways in which hair salons and hair stylists can leverage the power of visual marketing through Instagram.
First off, you need to switch from a personal Instagram profile to a professional Instagram business profile – don’t worry it is free to sign-up and run. By spending a few minutes setting up a business account you can help improve your business brand by coming across to your clients or potential clients as a professional business.
Also Read - A Guide to Setting Your Facebook Business Page
You will need to understand two things about Instagram marketing success. Businesses that succeed do two things correctly. They post regularly and they post high-quality images. If you post irregularly and use low quality (or worse stock images) you could be viewed as rather unprofessional by potential clients using the platform to find a new salon.
So, post daily, at the correct time (think about when your customers have free time – remember you can talk to your customers during their engagement with you and you can learn about their free time), and make sure the photography used is high quality. Remember that in your pocket or purse you have a high-definition digital camera – also known as a smart phone!
The more you engage with other user profiles – of clients and thought-leaders – you can make sure you help curate the transfer of your salon’s content to a broader network of Instagram users. You can help leverage the power of your clients, use their networks, to drive new engagement with new potential customers.
Also, whilst engaging with different profiles remember to also use the power of hashtags – these are searchable tags that help ‘group’ content into easy to digest results on Instagram, Facebook, or even other social media platforms. So, identify relevant hash tags and utilise them in ways that help drive your content in new directions.
Remember, your customers love coming to your salon. They are your greatest brand ambassadors. Why not utilise the power of digital word of mouth? By asking permission to take before and after photos, tagging the customer, and then sharing that post on Instagram (with relevant hashtags), you could drive wider engagement and build upon the greatest business marketing resource – word of mouth.
Digital word-of-mouth is not dissimilar to traditional word of mouth – people will see your post, they will know the individual personally and therein they will engage with them about the hairstyle, the salon, the service and the customer will be your greatest advocate in delivering new customers. So, next time you make someone really happy – and as they’re looking at themselves in the mirror – ask them if you can take and share a photo of the encounter?
Why not sign-up today to Instagram business account? Click this link and follow the three-step process to getting your hair salon business online and on the world’s most popular visual social networking platform – Instagram